DIVE STUDIOS is the largest K-Pop media company in the United States, with an international audience. Ranging from podcasts, long form video content, mental-health awareness, and mass community development, their content has been featured in publications like The Today Show, TIME, The Hollywood Reporter, Rolling Stone, Forbes, and Teen Vogue. 

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As graphic designer, I helped maintain and evolve our brand to a heavily Gen-Z demographic of consumsers. This entailed relying heavily on social media references, while also understanding the intricate and delicate environment of the K-pop fandom space. Ensuring all design work aligns with the company's and artists' brand guidelines while maintaining a consistent Gen-Z focused visual identity across all platforms was a critical part of this position, and required almost immediate turn-around times, as most assets were time-sensitive. 

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